uKitchen Closing Letter
It is with a heavy heart that uKitchen's founders Josh and Dale have decided to close uKitchen in Cape Town.
It's been two years of incredible dining and nights of novel entertainment. We started out uKitchen
very broadly wanting to be the sharing economy of food. In this day and age technology has allowed individuals
with certain skill sets to cater to the public without having to be a part of a company or organisation.
Do you have a license and you can drive? Become a concierge on Uber. Do you have a spare room in your home?
Become a hotelier on Airbnb. What if you have a kitchen and can cook?
This was a market we had a goal of creating and filling. Restaurants are brick and mortar businesses that
have large overheads such as rent, electricity, furniture, staff etc. Patrons go to have good food albeit the
menu is always the same and if you don't have someone to take along you are eating alone. uKitchen removes the barriers
between those that love to cook and their community.
Over time we refined the model to chefs specifically. This enhanced quality and appeal. It also struck a pain
point that many chefs are looking for. Allowing them to cater directly with the community using their own homes
allowed for opportunities in creativity, connection and a side income. We had chef's taking guests up Lions
head for breakfast, setting up tables in their gardens on a summer night with fairy lights, catering in their high rise
apartments doing magic tricks between meals and simply laying out a long dining room table in their homes for a large group to.
Mingle and connest. Guests were pleasantly surprised with the themed evenings, originality of the food, and the experience of
meeting many so many new people in one evening. We realised that all it takes for people to go from
strangers to a new friendship was a fine gourmet dinner
and a few hours at a table together (a glass of wine or two may have played a part).
The numbers worked well on paper. Less overheads for chefs would mean cheaper meals. Being
exclusively for chefs would mean guaranteed quality and a modern sleek platform (the uKitchen website)
creating profiles for chefs which included media, ratings and reviews and upcoming meals/events
would showcase chefs to the city and bring them guests.
A long story short, there are many tales of struggle in starting a new business, especially in the
food industry but our two stake's in the coffin were:
This is one way to sum up two years in a paragraph but we would like to thank all the chefs and all
our guests who joined in and loved the uKitchen experience. While any startup may be tough we have
truly enjoyed the experience and the small accomplishments along the way.
Are you an entrepreuner or foodie that is in love with the concept? Feel free to get in touch.
We have a state of the art website that we would be happy to put to good use.
In great food and wine,
Get in touch with us:
firstname.lastname@example.org / email@example.com